Customizing your dealer relationships

Marketers have long built campaigns complete with sexy point-of-sale collateral and good intentions. Many dealers, however, may not even unbox the carefully designed sales material shipped in from corporate. It raises the question: How do we as marketers better support our dealer channel and build a sales and marketing relationship that produces results?

We at Bader Rutter build channel marketing campaigns across many disciplines, but one thing holds true in each. You have to know your sales team and, more specifically, your dealers. These pros are face to face with the consumer daily, and if marketers don’t work with their knowledge and experience, they miss opportunities.  Build a solid relationship by understanding the motivations of your sales team. Get started on your dealer conversation with five types of dealers we marketers may encounter.

dealer inblog image c1r1

Do check out

Learn what ABM is – and why it’s getting so much attention.

Hello!

SUBSCRIBE NOW.

1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now

MORE RELEVANT STORIES ON

Embracing Courage: The Four Essential Shifts for B2B CMOs in 2024

Cos Mingides, one of the world's leading experts on marketing effectiveness, believes that too many B2B marketers chase short-term results

READ MORE

Maximising Digital Marketing Success: Beyond CRM to a Comprehensive Tech Stack

Welcome to the second instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the

READ MORE




Top 10 B2B Marketing Trends for 2024: Strategies for Success in a Changing Landscape

Marketing specialist Robert Heldt from BBN partner Custom Media based in Japan, unveils his perspective on the pivotal trends set

READ MORE

From Transactional to Transformational: Deepening the Bond with B2B Customers

Welcome to the first instalment focusing on smart investment strategies for fearless marketers aiming to win market share in the

READ MORE
Translate
Share via
Copy link