Posted by BBN Central on 12th Apr 2024
The Brave New World of B2B Influencers
Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
READ MORECustomizing your dealer relationships
Posted by Amanda Rufer - BBN USA (Milwaukee) on 6th Dec 2017
Marketers have long built campaigns complete with sexy point-of-sale collateral and good intentions. Many dealers, however, may not even unbox the carefully designed sales material shipped in from corporate. It raises the question: How do we as marketers better support our dealer channel and build a sales and marketing relationship that produces results?
We at Bader Rutter build channel marketing campaigns across many disciplines, but one thing holds true in each. You have to know your sales team and, more specifically, your dealers. These pros are face to face with the consumer daily, and if marketers don’t work with their knowledge and experience, they miss opportunities. Build a solid relationship by understanding the motivations of your sales team. Get started on your dealer conversation with five types of dealers we marketers may encounter.
Posted by Amanda Rufer - BBN USA (Milwaukee) on 6th Dec 2017
Do check out
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
Hello!
SUBSCRIBE NOW.
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowMORE RELEVANT STORIES ON
Posted by BBN Central on 5th Apr 2024
From Insights to Action: Navigating Data-Driven Marketing
In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing
READ MORE
Posted by BBN Central on 29th Mar 2024
Video AI Sora: A Revolution for B2B Marketing Too?
Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called
READ MORE
Posted by BBN Central on 19th Mar 2024
ABM Readiness – Part II – Debunking ABM Myths
Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over
READ MORE
