B2B TV – Episode Two

The second episode of B2B TV involves BBN UK co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

 

If you missed the first episode: emotional vs rational, which gives insight into the results of the largest study of B2B marketing effectiveness, you can still catch-up and download the whitepaper.

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