In December of 2015 BBN Scotland and BBN Norway announced a strategic partnership which would offer companies in the Energy sector a unique proposition – an integrated energy marketing agency with a local market expertise across all of the world’s major oil capitals in Europe, North America, South America, Asia and the Middle East. Essentially, one agency who can talk oil & gas marketing in any language.
With a shared belief in the efficiencies that digital marketing techniques such as content marketing, marketing automation software and social media marketing can deliver, we decided to host two free marketing seminars for people working in energy sector marketing on both sides of the North Sea.
BBN Scotland and BBN Norway collaborated on an agenda for each seminar, identifying relevant topics and subject matter for keynote presentations. The first seminar was delivered to an audience of 50+ energy sector marketing professionals in Aberdeen on March 2nd. BBN Scotland were able to secure a guest speaker from LinkedIn’s energy vertical team, who introduced the audience to the wide range of marketing products that exist on the platform, and called on specific examples of energy sector firms who were using LinkedIn to best effect. On Monday 7th March the seminar was repeated to an audience of energy sector professionals in Stavanger from firms including Expro Group, Kongsberg and Aker Solutions.
The seminars were co-branded under the title ‘Modern Oil Marketing’. Both seminars were promoted via multi channel marketing campaigns, all linked back to SharpSpring automation software where registered delegates were put onto automated workflows to receive event details, reminders and follow ups.
Both seminars generated enquiries for both agencies, who are now collaborating on proposal documents.